Marketing and Recruiting Inseparable in 2015

In a recent meeting with one of the largest Cisco Gold Partners on the US East Coast the topic of how to better market their solutions and how my unique solution for recruiting certified professionals reached a nexus. By this I mean we seemed to be targeting the same people in our efforts, so we began discussing how we can effectively create a message that would better take advantage of the vast space on the ether to our mutual advantage. It seems the efforts they have employed redefining technology ownership exploiting the cloud in a great new way and the message of this solution can help us both with our audience. The discovery that our mutual interests in creating subscription services for technology and recruiting were so similar we dedicated hours of planning and ideas to launch this message together as part of a new Mag-E-zine launching in February.

Yes, recruiting as a subscription service for all those big companies that have a small social media presence is an idea that highlights the changes to come in 2015. My clients will now be able to pay for services like a utility, rather than a fixed fee, for just what they are missing. If a client’s only need is for their in-house recruiters to have exposure to a community of professionals allowing them to entice targeted individuals, they should not have to pay the same price as a company in need of end-to-end recruiting support. This is a basic need in many cases because creating a community of interest is not easily done, that train has already left the station, when demand to fill a role today is at stake. For many other companies the need for recruiting surfaces only occasionally, so they need support during critical windows and not beyond. Recruiting and marketing a company’s drivers that have led to the need for staffing up are a great message. Social media communities, blogging, industry publications, sourcing, trade show presence, vetting, virtual bench, white badge, permanent placement, staff augmentation, or targeted metrics; the new solution to staffing can also be the new solution for marketing and vice versa.

Creating your message is critical in this day and age of influence on the new media of 2015. Are you ready?